MUMBAI: As India celebrates its Independence Day, a time that embodies the spirit of freedom and the courage to start anew, Chapter 2 emerges as a brand that deeply embraces these values. Founded by Rhea Chakraborty, Showik Chakraborty, Harpreet Singh and Jinita Seth, Chapter 2 is not just a fashion label – it is a bold statement of resilience, reinvention and the courage to break.
Launched on the eve of India’s Independence Day, Chapter 2 embodies the essence of new beginnings, making a powerful statement in the fashion industry. The brand’s debut collection redefines the landscape of unisex fashion with its eclectic mix of t-shirts, innerwear, co-ords, jackets, bodysuits and vests, all designed to make a statement. The collection is a bold blend of metropolitan inspirations and gender and accessibility-inclusive designs. Chapter 2’s signature acid wash prints and forward-thinking elements captivate and inspire, while the minimalist text on the t-shirts with themes like ‘Un-Herd’ and ‘Indifferent’ resonates with those who value authenticity, self-expression and the courage to be different.
“Independence Day reminds us of the power we all have to break free and start anew,” says RheaChakraborty. “With Chapter 2, we want to amplify the voices of those who dare to write their own stories. What you wear has the power to express your attitude, feelings and motivations. Fashion has power and through our designs, we want to support and inspire everyone on their journey of reinvention and freedom.”
The brand’s unique identity is further enhanced by its attention to detail and commitment to creating fashion that speaks volumes. Chapter 2 is a tribute to those who are not afraid to write their own story and make bold statements. The debut collection, now available online and in select stores, invites fashion enthusiasts to redefine their modern casual look with pieces that combine innovative design with everyday practicality.
Jinita Seth, who leads the design vision for Chapter 2, adds: “Our debut collection is not just about fashion; it’s about telling a story of resilience, new beginnings and independence. We’ve carefully crafted each piece to ensure it’s not only stylish, but meaningful. We want our wearers to feel a deep connection to what they wear, knowing that each piece is a part of their journey towards freedom and self-expression.”
Showik Chakraborty says of the brand’s philosophy: “For us, fashion is not just about trends or aesthetics. It’s about having the courage to break away from the past, start anew and move towards a future where we can create ourselves. We want everyone who wears Chapter 2 to feel empowered and inspired to write their own sequel and enjoy their own independence.”
With its captivating narrative and innovative designs, Chapter 2 is set to make a significant impact on the fashion scene. The brand encourages wearers to embrace their personal journeys and wear their stories with pride, so that each piece is a testament to the power of new beginnings and the spirit of freedom.
About Chapter 2
Chapter 2 is a fashion brand founded by Rhea Chakraborty, Showik Chakraborty, Harpreet Singh and Jinita Seth. Embodying the essence of new beginnings and the spirit of independence, the brand offers bold and innovative designs that celebrate individuality and resilience. With a focus on acid-wash prints and trend-setting styles, Chapter 2 is for those who dare to start over, break free and make a statement.
“With Chapter 2, we want to amplify the voices of those who dare to write their own stories. What you wear has the power to express your attitude, feelings and motivations. Fashion has power, and through our designs we want to support and inspire everyone on their journey of reinvention and freedom.”
The brand’s unique identity is further enhanced by its attention to detail and commitment to creating fashion that speaks volumes. Chapter 2 is a tribute to those who aren’t afraid to write their own stories and make bold statements. The debut collection, now available online and in select stores, invites fashion enthusiasts to redefine their modern off-duty look.
