Illuminating the Hoan Bridge was a genius idea that made us wonder why we didn’t do this 25 years ago. It adds a tremendous visual, artistic element to our skyline while also serving as a beacon of community and support.
The nonprofit organization Light the Hoan made it possible in 2020, and after four years of enjoying the Hoan’s glow from the shore, it’s time to light the other side so those approaching Milwaukee by water can see our glow as they arrive.
So Hoancoming – formerly called “Hoanchella” – returns to land and water this Saturday, August 17. The event raises money for community programs, bridge maintenance and lighting the east side of the Hoan Bridge. The fun starts at 2 p.m.
“We are expanding activities this year and offering more opportunities for the community to celebrate the Freshwater Coast with us,” says Light the Hoan Executive Director Erika Smith.
Light The Hoan is a coalition of local business and community leaders who have joined together to light the Daniel Hoan Memorial Bridge. “Light The Hoan is a symbol of pride and unity for the city of Milwaukee,” Smith says.
Below is the full schedule for Hoancoming. Some of the events require tickets, others are free. Tickets for the popular Retro Cruise with DJ Vega are still available here. Can’t make it to the event? Donations and lightbulb dedications can also be made directly here.
Major events
Kayak crawl led by FunkClub Wagon
Jerry’s Docks, 318 S. Water St.
3-5pm
Meet at Jerry’s Docks, grab a kayak or canoe and paddle to the Lakefront Brewery and back under the leadership of Captain Dan and the Dinghies aboard the FunkToon. Participants may also use private kayaks and meet along the way. More information and reservations can be found here.
Boat parade
Discovery World, 500 N. Harbor Dr.
18:30 to 21:30
Bring your own boat to the Hoancoming Boat Parade or board the Retro Cruise with DJ Vega. (The DJ Shawna Cruise is sold out. Tickets for the Retro Cruise with DJ Vega can be purchased here.)
6:30pm – Leave Discovery World and head upriver towards Manpower Group (all boats except cruise ships).
7:30pm – Boats turn around at Manpower Group, just in front of the Cherry Street Bridge. DJ Shawna “Good Vibes” Cruise departs from Edelweiss Dock and DJ Vega Retro Cruise departs from MKE Boat Line.
8:30 p.m. – Light show, drone show and fireworks.
MKE With Kids Stage at Pere Marquette Park
900 N. Plankinton Ave.
2 to 4 p.m.
This is a free, family-friendly event with a Kid Boogie Down Dance Party, Pete’s Pops, cotton candy, coloring contests and kids’ games. It’s also a great place to check out the Kayak Crawl. Click here to RSVP.
Sound By Design stage at Erie Street Plaza
665 E. Erie St.
5 p.m. to 10 p.m.
Enjoy DJ sets, a photo booth and stunning views of the Hoan Bridge, boat parade and light show. Confirm your attendance here.
Tour and after-party at Boone & Crockett
818 S. Water St.
4 p.m. to 9 p.m.
Experience beats from DJ Erich, video projections from OnMilwaukee, The Boat Parade, Hoan Show and giveaways in the White Claw tent.
VIP event
VIP area at Lakeshore State Park sponsored by Zizzo
14:30 to 20:30
Sponsor a VIP boat dock, invite friends or entertain clients and enjoy a day along the Milwaukee skyline with live music, private catering, amazing giveaways and be part of the boat parade. To register, go here.
Intimate events
Edelweiss Historical commented boat tour
205 W. Highland Ave.
13:00 to 14:30
Cruise through the inner and outer harbors of Downtown Milwaukee. A Historic Milwaukee, Inc. staff member will narrate the adventure. There will be a bar where you can pay cash. Get a ticket here.
Milwaukee Scavenger Hunt by Pontoon
The Starling, 102 N. Water St.
3 to 4 p.m.
Climb aboard a pontoon and discover the secrets of Milwaukee with Jenna Kashou, author of “Milwaukee Scavenger.” Purchase a ticket for this family-friendly cruise here.
Milwaukee Downtown / BID #21 Stage at Chase Bank Plaza
111 E. Wisconsin Ave.
3 p.m. to 6 p.m.
Enjoy the finale of Light Lane, a pedal-powered art installation on the Riverwalk, along with bubble art by Bubble Lady, Michelle Hackett, and other art programs.
Brewery stage on the lakeshore
1872 N. Commerce St.
2 p.m. to 6 p.m.
Come enjoy craft beer, local food and live music on a patio overlooking the river. See the schedule below and more information here.
2pm – Jacob Slade
4pm – Micah Olsan
6pm – Hanna Simone with Elly Bird
The Harp Stage
113 E. Juneau Ave.
3 p.m. to 7 p.m.
The Harp offers food, drinks and live music by Jack Reed (3pm-7pm) and the best view of the kayak and boat parade.
“Whether you’re a Milwaukee native, art lover, parent, boat owner, resident or visitor, there’s something for everyone,” Smith says.
