Former President Donald Trump reactivated his X account for the first time in a year on Monday, just hours before a live interview with billionaire Elon Musk, the platform’s owner.
A two-and-a-half-minute campaign video marked Trump’s return to X, which he had previously shared on other social media platforms and at campaign rallies.
The video, which portrayed him as a political target amid multiple criminal charges, was followed by at least four more posts within the next two hours.
Read: CNN data guru says Harris’ poll boom is making Trump ‘freak out’ despite ‘no clear leader’
Those posts included a promotion for his upcoming interview with Musk at 8 p.m. EDT and a jab at Vice President Kamala Harris, whom he called a “SAN FRANCISCO RADICAL.”
This activity on X comes after a long hiatus. Trump’s last post was his mugshot from the Fulton County Jail in 2023. Before that, his last post was an announcement two days after the January 6, 2021, insurrection, stating that he would not attend President Joe Biden’s inauguration.
In conjunction with his return to the platform, Trump’s campaign began running ads on X under his @realDonaldTrump account before Musk’s interview. However, data on the campaign’s spending on those ads was not yet available in X’s political advertising log, which is updated regularly.
Previously, Trump’s campaign team had used the @TeamTrump account instead of the former president’s personal account for advertising on X.
Read: Pollster Frank Luntz says ‘the issues agenda’ favors Trump, but he should stop being ‘so angry’ if he wants to beat Harris
Trump’s renewed activity on X comes as Trump Media & Technology Group, the company behind his social media platform Truth Social, reported a significant financial loss.
According to its latest financial results released earlier this month, the company posted a loss of more than $16 million and a nearly 30 percent drop in revenue compared to the same quarter last year. Trump is the company’s largest shareholder, with his stock worth about $3 billion.
Please make a small donation to the Tampa Free Press to support independent journalism. Your contribution allows us to continue to provide high-quality local and national reporting.
Android users: Download our free app to stay up to date with the latest news.
Connect with us: Follow the Tampa Free Press on Facebook and Twitter for breaking news and updates.
Sign up: Subscribe to our free newsletter to receive a curated selection of the top stories straight to your inbox.
