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Catapults the traditional watch brand into a new era of smartwatch innovation

Catapults the traditional watch brand into a new era of smartwatch innovation

Armitron introduces a visionary smartwatch collection that combines exceptional technology with sophisticated style, creating the ultimate combination of functionality and elegance.

NEW YORK, 29 August 2024 /PRNewswire/ — Armitron (https://www.armitron.com/), a leading watch company since 1975, launches Armitron Connect, a smartwatch collection that combines cutting-edge technology with the brand’s time-tested craftsmanship. Offering stylish, easy-to-use smartwatches at an affordable price, Armitron Connect invites everyone to enjoy every second while enjoying the perfect balance of style and functionality. The inaugural smartwatch collection includes innovative models with exceptional battery performance, such as the elegant “Eclipse” with its intuitive touchscreen watch face and the “Matrix” with an AMOLED HD display for crystal-clear resolution. All Armitron Connect smartwatches combine style, functionality and innovative technology, including a magnetic USB fast charger that provides multi-day battery life and adapts to the wearer’s usage. Price range between 55$ And $75The Armitron Connect collection is currently available at retail and will be available immediately on Armitron.com. 13 September 2024.

The new smartwatches are designed to work seamlessly with the newly launched Armitron Connect mobile app, available for Android and iOS, creating a cohesive ecosystem that enhances the user experience. The app serves as a central location for syncing the smartwatch data and ensures that every function is fully optimized. Key features include goal setting, sleep and activity data tracking, workout record management, customizable watch settings such as time formats, language, location and watch face personalization, as well as push notifications with information and feature configuration options – all without collecting or transmitting any personal data.

Armitron places the utmost importance on user privacy. Personal information such as name, credit card, email address or phone number is never collected or transmitted. This conscious decision ensures that users’ privacy is always protected while still allowing them to use the full range of smartwatch features, providing a sense of security and trust.

Armitron unveiled its new slogan: “Love every second,” and a major visual overhaul at a rebranding event this summer, and the release of these smartwatches marks a turning point for the nearly 50-year-old brand. The impressive corporate transformation included updated brand logos, a refreshed website, enhanced lifestyle photography, a brand video and more, all crafted with genuine warmth and connection. The main theme of Armitron’s rebranding campaign expresses the message of Armitron’s commitment to making watches that help you appreciate life and the precious moments between busy days.

“Armitron Connect marks an exciting new chapter for us,” States Barbara WeichselbaumCEO of E. Gluck Corporation. “This release gives us a competitive advantage in the smartwatch market as it combines our traditional craftsmanship with the latest technology. We have spent the past year preparing for this debut, and as we approach our 50th year in business, there is even more to come. My father’s dream was to create watches that everyone can enjoy, and it is our goal to ensure that dream lives on as the world of watches and fashion technology evolves. Armitron Connect smartwatches are a big part of Armitron’s bright future. I can’t wait for our customers to experience our newest product line.”

INITIAL LAUNCH OF THE ARMITRON CONNECT SMARTWATCH COLLECTION INCLUDES STYLES: Eclipse, Link, Apex, Sync, Quantum and Matrix.

All Armitron Connect smartwatches are packed with key features to enhance users’ daily lives, including:

  • Make and receive calls
  • Full touchscreen
  • News notifications
  • Music control
  • Heart rate monitoring
  • IP68 waterproof
  • Fitness tracking
  • Sleep tracking
  • Voice assistant
  • Camera control
  • Find My Phone feature
  • Weather updates
  • alarm
  • flashlight
  • timer
  • World clock
  • stopwatch
  • calculator
  • calendar
  • E-Card
  • GPS

In addition, the Quantum and Matrix models have Blood oxygen/SpO2 sensors, an ultra-high resolution AMOLED display and a rotating crownSelected models such as Eclipse and Matrix are also available with various bracelets, including Silicone, woven elastic band and stainless steel metal.

Coming soon – Armitron Connect Boom Smartwatch and Earbuds: The sleek, volume-safe Bluetooth earbuds are compact and have a battery life of up to 14 hours of continuous playback, perfectly complementing the smartwatch’s myriad features. The Boom smartwatch lets users control music, manage phone calls, receive message notifications, and more – all from their wrist. It also tracks steps, activity, sleep, and more, with touchscreen navigation and customizable photo watch faces. Available in three different colorways, this set is aimed at a younger audience and is designed to provide optimal sound quality while keeping users connected and in control.

For more information about Armitron and the brand new Armitron Connect Smartwatch collection, contact BPM-PR Firm at (email protected) or call 1.877.841.7244.

ABOUT ARMITRON
Since 1975, Armitron® has been dedicated to promoting the spirit of individuality with high-quality, stylish timepieces at affordable prices, driven by the understanding that a watch is both a common denominator and a differentiator. As a brand under the E. Gluck Corporation umbrella, Armitron® combines prestige and curation with unparalleled value and convenience. E. Gluck Corporation manufactures timepieces under its flagship Armitron brand. The company also manufactures timepieces for major fashion brands, including Anne KleinNine West, Vince Camuto, Steve MaddenAnd Joseph Abboud. Proud headquarters in new YorkArmitron is an official watch of the New York Yankees. For more information, visit www.Armitron.com.

Media contact:
Alexa Morales
BPM PR company
(email protected)
877.841.7244

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