Farm Athletes offers NIL deals to college athletes with farm and ranch backgrounds. Tractor Tuesday is a revolutionary new auction platform for farm equipment.
HASTINGS – Tractor Tuesday, a new online auction platform for farm equipment, proudly presents Farm Athletes, a groundbreaking initiative to support NCAA college athletes with farm and ranch backgrounds. This initiative is designed to provide NIL (Name, Image, Likeness) deals that enable these hard-working student-athletes to excel both on the field and in the classroom while honoring their farming roots.
Farm Athletes was created to provide opportunities for college athletes from the agricultural and ranching communities and to recognize their unique challenges and accomplishments. By leveraging the evolving NIL landscape, Farm Athletes provides these athletes with the financial support they need to balance their academic and athletic commitments, thereby easing some of their financial burden.
Tractor Tuesday, a cutting-edge platform revolutionizing the way farm equipment is bought and sold, has launched Farm Athletes to make that vision a reality. Tractor Tuesday is committed to providing farmers and ranchers with the best auction platform for buying and selling farm equipment. Now, with the launch of Farm Athletes, Tractor Tuesday will help nurture the next generation of athletes who represent the heart and soul of rural America.
As part of the sponsorship agreement, Tractor Tuesday will provide financial support to Farm Athletes. The money will be used to create and manage NIL contracts for select athletes. These contracts provide not only financial compensation, but also opportunities for personal branding, marketing collaborations and community engagement initiatives. The partnership underscores Tractor Tuesday’s commitment to supporting the communities that are fundamental to its business.
“We are excited to support Farm Athletes and contribute to the development of student-athletes who come from agriculture,” said Zach Bosle, CEO of Tractor Tuesday. “Our platform’s mission is deeply rooted in agricultural excellence and by supporting Farm Athletes, we are not only investing in these talented individuals, but also in the future of agriculture.”
Jordan Carstens, a former “farm kid” who was a walk-on for ISU and later an NFL player, supports the initiative. Carstens says, “Agriculture and sports share several positive qualities and both fields offer stories that interest many Americans.” He talks about how “compelling and rare stories about farm athletes are, as family farms are becoming fewer and fewer and it takes a lot of time to get to the college level.” Cartens says, “When agribusinesses support these farm kid athletes, both sides and the industry as a whole can benefit. FarmAthletes.com, which helps achieve that goal, is a great idea.”
Farm Athletes is now accepting applications from qualified NCAA athletes. The selection process places emphasis on athletic performance, academic achievements and a demonstrated connection to agriculture. By highlighting the stories and accomplishments of these athletes, Farm Athletes hopes to inspire others with similar backgrounds to pursue their dreams and succeed in both their academic and athletic endeavors. For more information and inquiries, visit the Farm Athletes website.
