The animated style icon continues to inspire
LOS ANGELES, 12 August 2024 /PRNewswire/ — Global fashion and lifestyle e-retailer SHEIN announces an exciting collaboration with iconic cartoon character Betty Boop. The Betty Boop x SHEIN collection combines SHEIN’s modern fashion sense with Betty Boop’s classic charm, resulting in a unique collection that bridges the gap between vintage charm and contemporary style.
The Betty Boop x SHEIN collaboration is the first between the two brands and includes a wide range of clothing and accessories that perfectly capture the essence of the famous cartoon icon and are sure to delight Betty Boop’s legions of loyal fans.
“We are excited that SHEIN will bring Betty Boop’s timeless appeal to its audience of style-conscious trendsetters,” said Mark FleischerPresident and CEO of Fleischer Studios. “Betty Boop has been a symbol of style, joy and empowerment for over 90 years and we are excited to continue sharing her with a new generation of fashion enthusiasts.”
The collection is now available on the SHEIN website. 12 Augustwith prices between 1 dollar–$30From chic Betty Boop-inspired dresses to trendy accessories and styles for the whole family, each piece is designed to add a touch of Betty Boop’s signature charm.
SHEIN invites customers to join the conversation on social media using #BettyBoopxSHEIN. For more information about the Betty Boop x SHEIN collaboration and collection, visit https://us.shein.com/campaigns/bettyboopxshein2024.
ABOUT SHEIN:
SHEIN is a global online fashion and lifestyle retailer offering SHEIN branded apparel and products from a global network of suppliers at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all and promotes its industry-leading on-demand production method for a smarter, more future-ready industry. For more information about SHEIN, visit www.sheingroup.com.
ABOUT BETTY BOOP AND FLEISCHER STUDIOS
Betty Boop was first introduced in 1930 and was created by Max Fleischer for his “Talkartoons” series, the world’s first animated “talkies” produced by Max’s company Fleischer Studios for Paramount Studios. Betty first appeared as a dog-like stage performer who sang and danced with another dog-like character named Bimbo and happily entertained huge audiences with other Fleischer characters from the animal kingdom.
Inspired by the collective energy, style and sound of the many popular Jazz Age Betty was one of the flappers and entertainers of the 1920s and quickly developed into a fully-fledged human character, and by 1932 she was the only female cartoon star in the world. With the voice of Mae QuestelBetty appeared in more than 100 cartoons, 90 of which were in the official Betty Boop series that ended in 1939. Since then, Betty has appeared in dozens of hit films, television specials and commercials and was the first cartoon character portrayed by A&E. biography Series.
Today, Fleischer Studios, with its team of creative professionals and worldwide licensing agency Global Icons (www.globalicons.com), continues to make the iconic Betty Boop a worldwide licensing and entertainment phenomenon, delighting millions of fans and collectors alike. Visit her online at www.fleischerstudios.com and www.bettyboop.com.
Source: SHEIN
