Canva embarks on a wild creative journey with its Hysterical Historical Café

As an extension of its first brand campaign ‘Dil Se, Design Tak’, visual communications platform Canva underlines its commitment to making the platform truly local in India with a series of 12 unconventional commercials. “Hysterical historical cafe”a unique concept that is gaining widespread attention and recognition across the digital space, transporting Indian audiences to a quirky world. A setting where historical figures grapple with modern challenges while showcasing the limitless possibilities of Canva. The promotional films offer an innovative take on the brand’s user-friendly tools and everyday use cases in a quirky and entertaining way.

Set in an unusual cafe where different eras and civilizations collide, Hysterical Historical Café features interactions between notable characters from different historical timelines. From Christopher Columbus hastily editing photos with Magic Eraser, to the Wright brothers improvising a presentation with Magic Design, to a knight bringing his “metalhead” business idea to life with Magic Media, each promotional video highlights Canva’s innovative tools and shows how they can be used to achieve creative excellence. The humorous portrayal of these iconic figures navigating everyday situations creates a lighthearted and relatable narrative.

The campaign, designed in collaboration with OML Entertainment, playfully showcases how anyone, regardless of their background or expertise in design, can create stunning visual content on Canva. From individuals, solo entrepreneurs, content creators to small business owners and large enterprises, Canva is the go-to place to effortlessly bring their creative ideas to life while collaborating seamlessly. The campaign uses a multi-channel approach, including television, to engage a diverse audience consisting of consumers, professionals, businesses, students and creatives.

https://www.youtube.com/watch?v=RN4ZqNmdFEY

https://www.youtube.com/watch?v=Ui3aQqZtibw

https://www.youtube.com/watch?v=Nlk9HKFFmZI

“We are thrilled to introduce the ‘Hysterical Historical Café,’ a series of witty promotional films that perfectly embody Canva’s commitment to simplifying and making visual communication more accessible,” said Chandrika Deb, Growth and Marketing Director for Canva India“By combining humor and practicality, we want to highlight the many uses of Canva as a versatile visual communication platform that enables everyone, from individuals to small and large businesses in India, to unleash their creativity. As part of our “Dil Se, Design Tak” With this campaign, we aim to reach over 100 million active internet users and create a stronger response for Canva in the Indian market.”

“Working on Canva has been a wild creative journey for all of us at Only Much Louder. Our unique ‘Brands As Creators’ framework is all about turning brands into storytellers who can truly entertain to connect with audiences. With a sharp comedy writer like Manaswi Mohata on board, we knew we could test the boundaries. When we set out to show how Canva makes design accessible to everyone, we thought: why limit ‘everyone’ to us regular people? Why not dinosaurs, mammoths, queens, Nobel Prize winners, and even our prehistoric ancestors? The fun was in going over the top not only with words, but with over-the-top setups. Honestly, we couldn’t have done it without the trust and belief of our incredible partners at Canva, who not only tolerated our craziness, but encouraged us to go even wilder!” said Manav Parekh, Senior Vice President and Executive Creative Director, Only much louder.

Canva’s latest brand campaign, “Dil Se, Design Tak,” was recently launched. highlights the power of Canva to turn ideas into reality and encourages individuals from small to large businesses to express their creativity at work. India has quickly become the fifth largest market for Canva and has seen remarkable growth in 2023.

Launched in 2013, Canva is a free online visual communication and collaboration platform with the goal of empowering anyone in the world to create design. The platform has more than 190 million monthly active users worldwide. With a simple drag-and-drop interface and a wide range of templates for everything from presentations, documents, websites, social media graphics, posters, clothing to videos, as well as a huge library of fonts, stock photos, illustrations, video footage and audio clips, anyone can take an idea and create something beautiful.

Also read: mCanvas triumphs at Adgully’s DATAMATIXX 2024, taking home 5 awards with first CTV win