At a time when many South Africans use online news sites and social media to stay informed about the world around them, it is easy to forget the importance of press releases.
Image provided. Press releases are still important
Despite the decline in print readership, as reported by Novus Group Report “10 years in print media”The press release remains an important tool when it comes to increasing the awareness of a company and its spokespeople.
“Press releases continue to play a critical role in communicating brand messages, building corporate credibility and strengthening relationships with journalists,” says Joe Hamman, Director of Novus Group.
“Of course, there is an art to writing a press release that will resonate with both the journalist to whom it is sent and the readership of the publication.”
Think of press releases as the link between a company and the media.
It contributes to public perception and controls what is said about the company.
While many agencies use press releases almost exclusively for announcements, other uses can also be used.
At a time when the media and the general public are flooded with information, press releases provide a structured and reliable source of news.
They help companies gain outstanding visibility by delivering timely content tailored to the publication to which it is distributed.
Press releases can also provide important SEO (search engine optimization) benefits by increasing traffic to company websites, improving search engine rankings, and increasing online visibility.
5 ways to write a compelling press release
Here are some tips for writing a press release that will catch a journalist’s attention.
- Link it to current events or trends. To attract attention, a press release should be relevant to what is happening in the world. Link the press release to current events, trends, or hot topics to increase its appeal.
- Make sure the message is relevant. Why should a journalist (or the public) care about the content of a press release? Does it provide valuable information, announce something important, or offer a unique perspective? A press release should not be a sales pitch. Rather, it must provide relevant news.
- Avoid technical jargon. The language used must be clear and understandable. Avoid technical jargon or industry-specific terms that may scare off the journalist or his readers. Remember that a press release must communicate effectively and not confuse the audience.
- Optimize for SEO. Include relevant keywords, add links to the company website, and share the press release on various platforms to increase its reach and strengthen its online presence.
- Customization and quality. Customized press release services are tailored to the business needs of companies in all industries.
“Press releases are an essential tool in any company’s communications strategy,” says Hamman.
