Important statistics: More than four out of ten B2B marketers in North America and Europe plan to increase their consumption of social media content (46%) and video (41%) this year, according to April 2024 data from 10Fold and Sapio Research.
Beyond the diagram:
- B2B marketers have recognized the power of combination Social Media and video and are increasingly integrating these two media into their strategies this year. This trend is being fuelled by the rise of Generation Z B2B buyers – digital natives who are used to looking for advice and product information on social media.
- More than half (55%) of B2B marketers worldwide agree that short social videos deliver the highest ROI (according to March 2024 data from LinkedIn and Ipsos).
- This year, video uploads on LinkedIn will increase by 45% compared to the same period last year, which can help connected TV Advertising platform that launched in April.
Use this diagram:
- Make the case for investing in video production.
- Explore untapped channels to reach B2B buyers.
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Note: Data provided to EMARKETER by 10Fold.
Methodology: Data is from the June 2024 10Fold report titled “The Engagement Equation: How B2B Tech Marketers Create and Deliver Captivating Content in 2024,” conducted by Sapio Research. 450 B2B marketing decision makers in North America and Europe were surveyed online in April 2024. Respondents were located in Canada, France, Germany, the UK and the US at companies with revenues over $500 million.
