UPDATE: Beyoncé officially launches a new whiskey brand and pays tribute to her great-grandfather: “You can taste it better than I could ever tell you”
Update: Beyoncé’s The new whisky brand is officially on the market! The multi-talented artist presented her latest project, SirDavis, on Tuesday (20 August).
On her Instagram page, she made a teaser for the new product and showed a photo of herself with a glass in her hand. She wrote:
“DAVIS IN MY BONES SIRDAVIS.COM”
On his website, SirDavis is described as “the future of whisky”, “revered by many” and “recognized by industry experts, trendsetters and whisky enthusiasts alike”.
It seems the brand is already making the rounds, as it won Platinum: Best in Class and Platinum: American Rye Whiskey awards at last year’s Sip Awards, and received 93 points, an “outstanding” rating, at the 2023 Ultimate Spirits Challenge.
She also contributed a number of recipes like Honey Bee and Brown Derby and of course nods to her hometown with Texas Buckin’ and The Houston.
Description of inspiration, Beyonce said it was named after her great-grandfather, Davis Hogue, a farmer and moonshiner in the South during Prohibition.
“I have always been drawn to the power and confidence I feel when drinking quality whiskey and wanted to invite more people to experience that feeling. When I found out my great-grandfather was a moonshiner, it felt like my love of whiskey was fated. SirDavis is a way for me to pay tribute to him and unite us through a new shared heritage. In collaboration with Moët Hennessy, we have produced a delicious American whiskey that respects tradition but also gives people the opportunity to experience something new and unique in the category. You can taste it better than I could ever tell you – welcome, SirDavis.”
Original story: Beyonce stays in your pocket!
The first pictures of their alleged whiskey brand SirDavis have officially appeared on the Internet.
Numerous Beyonce Fan sites shared the images and an official social media page was created for the new drink. It is unclear when the whisky will officially hit the market, and Beyonce hasn’t confirmed that it’s dropping the product. But if it is, we know a teaser is on the way.
Do you drink whiskey? And if so, would you try it with Beyoncé? Comment and let us know!
