There is no shortage of former Married at first sight Contestants sign up to OnlyFans and quickly earn millions before their 15 minutes of fame slowly start to fade – stars like Bronte Schofield admitted to earning over $250,000 on the platform in just one month and were able to leverage that earnings by starting their own business.
But selling X-rated content is not the only way for some stars of the social experiment to create financial security for life through their brief appearances on reality TV.
Below Yahoo Lifestyle lists the brides and grooms who made it into the millionaires club without OnlyFans and the impressive ways in which it was all achieved.
Nadia Stamp (Season 4, 2017)
After amassing an impressive 65,000 Instagram followers during her time on the show with now ex-boyfriend Anthony Manton, Nadia Stamp used her fanbase to launch her own business, DIPD Nails. The brand, which sells Australian-made DIY nail kits, launched in 2021 and has since generated $3 million in sales from over 30,000 orders. To expand her empire, Nadia has since launched The Daily Brush – which she markets as “the best brush you’ll ever have.”
Jules Robinson & Cameron Merchant (Season 6, 2019)
Jules and Cam proved to be not only audience favorites after falling in love in Season 6, but also a marketing power couple. Although they’ve made a small fortune through the endless social media sponsorships, high-end brand collaborations, and the release of Jules’ recent memoir, it was Jules’ decision to launch her own “revolutionary” shapewear brand FIGUR in 2022 that took them to the next level financially.
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The brand is internationally successful and constantly growing. Jules recently said: Women’s weekly newspaper: “I decided to create my superpower shapewear that everyone would always feel comfortable in. FIGUR was created with a really strong body positivity message and the reminder that underneath the fabric, you are completely you.”
Since leaving Married at first sight, Former hairdresser Jules and retired cricketer Cam have also pocketed hundreds of thousands of dollars by buying and selling investment properties in New South Wales and Queensland.
Martha Kalifatidis and Michael Brunelli (Season 6, 2019)
While most of their co-stars became embroiled in bitter feuds and drama after their seasons ended, Martha and Michael slowly distanced themselves from the reality TV scene – and established themselves as leading social media influencers and people to watch in the fashion and beauty world.
The couple have collaborated with companies such as American fashion giant Calvin Klein and leading skincare company Olay, and the birth of their son Lucius in 2023 opened up a whole new world of brands for the couple to work with. Lucius’ baby shower was a collaboration with Target’s latest baby collection, his naps are sponsored by Audible’s baby books, and the one-year-old even recently appeared in a paid post for La Roche-Posay, promoting their Lipikar balm, which Michael says soothed his dry skin.
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Aside from social media promotion, Martha recently received a five-figure sum for her appearance on Celebrity Apprentice in 2021, Michael has his own online fitness brand Tru Fit, and the couple have managed to save the majority of their income after moving in with Martha’s family.
Al Perkins (Season 9, 2022)
He may have been dismissed as the party animal of his season, but 27-year-old “Mr Shoey” Al has had the last laugh. After spending months after the season travelling around Australia performing in nightclubs, where he was paid up to $5,000 to party with fans, and sharing a series of sponsored posts with his 275,000 Instagram followers, Al has invested all of his earnings and owns three properties. He currently owns two residential units in Sydney and a house in Perth, and is reportedly considering a fourth investment in Queensland.
Lucinda Light (Season 10, 2024)
She may not be a millionaire yet, but Lucinda Light is definitely on her way there – and experts believe the star will be rich within the next 24 months. Earlier this year Yahoo Lifestyle revealed that the celebrity had made $250,000 from her UK speaking tour – and since then, her second UK tour has sold out, she has started working on a book and is also planning a tour of Australia. In addition, Lucinda launched “Lucinda Light Tribe” in April – a subscription website where fans can pay $27 a month for exclusive content.
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