The waffle experts at Eggo and the coffee connoisseurs at Two Rivers Coffee Co. have teamed up to transform your favorite waffles into brewed Eggo coffee blends. Just in time for National Waffle Day and back-to-school madness, the brand known for its legendary waffles is introducing its first caffeinated product: Eggo Coffee in five flavors that pair perfectly with Eggo waffles.
Eggo Coffee combines the taste of freshly roasted, golden brown Eggo waffles with the rich, aromatic notes of premium coffee. Eggo Coffee is made from 100% natural sources and 100% Arabica coffee and is available in the following varieties:
• Blueberry Eggo Coffee is an explosion of sweet and tart berry flavors.
• Chocolate Chip Eggo Coffee offers the rich taste of melted chocolate chips combined with bold coffee notes.
• Cinnamon Toast Eggo Coffee advertises a cinnamon flavor.
• Eggo Coffee with Maple Syrup tastes like freshly roasted Eggo waffles drizzled with sweet maple syrup flavor.
• Vanilla Eggo Coffee is inspired by Eggo’s warm Thick & Fluffy Original Waffles and offers a rich, bold vanilla coffee.
The new line of coffee is sold in coffee pods compatible with Keurig coffee makers. Consumers can purchase the full range of flavors on Amazon, Walmart.com, Target.com and TwoRiversDirect.com. Available in 12-packs for a suggested retail price of $7.99 and in 40-packs of individual flavors or 40-packs of mixed flavors for $24.99.
“As a parent, there’s nothing better than tackling the chaos of mornings when you’re running on little sleep,” Joe Beauprez, senior director of marketing for frozen foods, said in a statement. “Eggo Coffee is the much-needed caffeine boost families need to get through those crazy mornings, and it pairs perfectly with our Eggo Waffles for a truly satisfying and easy-to-make breakfast. We’re thrilled to partner with Two Rivers Coffee so we can transform the waffle flavors fans love into the perfect cup of coffee for parents and coffee lovers.”
Sam Blaney, Marketing Director at Two Rivers Coffee, added: “Many of us have fond memories of eating Eggo waffles as children, and now there’s a whole new way to enjoy that nostalgia thanks to our Eggo Coffee. Inspired by classic Eggo waffle flavours and Two Rivers Coffee’s flair for flavour innovation, each cup delivers a unique taste that’s perfect for your favourite breakfast. We’re sure this will be a hit on supermarket shelves and can’t wait for fans to try it soon.”
National Waffle Day on August 24th is just around the corner and Eggo and Two Rivers are celebrating the occasion by giving their consumers a first taste.
New Yorkers can celebrate the launch and enjoy a first sip of the new Eggo Coffee at NYC’s Eggo Coffee Café, 188 Lafayette St. The café will be open from 10 a.m. to 3 p.m. starting August 21, and from 8 a.m. to 3 p.m. daily from August 22 to 25. Eggo Coffee Café invites customers into its first-ever coffeehouse, with playful Eggo touches like waffle-patterned wallpaper and waffle-inspired decor.
Consumers not in New York City can visit eggogiveaway.com and win a free sample of the new Eggo Coffee from the comfort of their own home. The company is giving away 20,000 cups of coffee (plus free waffles) every day at noon ET from August 21-25. With 100 winners each day, fans will have plenty of opportunities to join in on the fun.
