Prime Video has unveiled its lineup of live sports and documentaries, which will be available in the UK for the first time. Prime Video presents Sports Showcase in London, including the reveal of the UEFA Champions League on Prime, details of the deal that will bring over 100 NBA games to Prime each season starting in 2025, the launch of NFL Game Pass as an add-on subscription to Prime Video, reveals of a full spectrum of sports documentaries and more.
The Prime Video presents Sports The showcase event lifted the curtain on Prime Video’s UEFA Champions League coverage for the season, allowing UK households to watch Tuesday’s ‘top pick’ match at no extra cost to Prime membership. A selection of the on-air broadcast team took to the stage to discuss the coverage, including presenter Gabby Logan, pundits Clarence Seedorf, Daniel Sturridge and Josie Henning, a commentary duo of Jon Champion and Alan Shearer, and pitchside reporters Gabriel Clarke and Alex Aljoe. Other names to have their say during the season include Frank Lampard and Gaël Clichy.
As well as Tuesday’s big game being exclusive to Prime, the event showcased how Prime Video is allowing viewers to watch all UEFA Champions League matches in a single app. The new feature will allow football fans who subscribe to Discovery+ as an add-on subscription to jump between Prime’s big game and the rest of the fixtures without leaving the live feed of the game. The selection of live sport on Prime Video continues to grow, with it being announced that NFL Game Pass is now available in the UK (for an additional monthly fee of £29.99) through a deal with DAZN, and that the TNT Sports Box Office title fight between Anthony Joshua and Daniel Dubois on September 21 will be available to purchase on the service.
“The success of live sport and documentaries in the UK, powered by a uniquely passionate fanbase, has driven the growth of sport on Prime globally,” said Jay Marine, Global Head of Sports at Prime Video. “We are investing more in British sport than ever before with a year-long programme of top-notch UEFA Champions League matches and a diverse range of documentaries – all at no extra cost to millions of UK households. Prime Video is a leading destination for sports fans with a huge range of subscriptions and pay-per-view events and we are excited to add over 100 live and exclusive NBA games per season to Prime from next year.”
