An old clip of “Dragons’ Den” star Steven Bartlett in a rap battle has resurfaced and is making the rounds on social media.
This came after the podcast host “The Diary of a CEO”’s online advertising for the nutrition brands Huel and Zoe was banned by the Advertising Standards Agency because it failed to disclose its involvement in the two transactions.
In response to a Sky News report on the matter, a former Twitter user of X posted the video of Barlett competing under the rapper name “Lyricist.”
“They also failed to disclose that Steven Bartlett previously competed as a battle rapper under the name ‘Lyricist,'” wrote user Nick Stylianou.
In the short 10-second clip, Barlett can be heard dissing his Irish opponent Rawsoul, a member of the Dublin rap collective Class A’z.
“You’re Ireland’s last hope as far as the rap genre goes and considering you’re such a badass cabbage, Ireland is about to lose another precious vegetable with the famine,” he rapped.
Since then, social media users have been reacting to Bartlett’s rapping skills, which he has kept secret.
One joked: “He shares his potato knowledge like his father Albert Bartlett.”
“I am speechless,” said another person.
Someone else replied: “Does he really rhyme ‘rapping’ with ‘cabbage’ and then with ‘famine’?”
“Didn’t see this on his LinkedIn,” commented a fourth person.
According to another user, Bartlett (or should we say Texter) “was never big, but at least he had a few fights.”
Meanwhile, the Advertising Standards Agency has issued a statement banning Bartlett’s recent ads.
“We considered that Bartlett’s position as director was significant to consumers’ understanding of the advertisement and was therefore relevant to their decision-making regarding the product being advertised,” it said.
The reasoning behind the judgment in the Huel case was: “Because the advertisements lacked material information about Steven Bartlett’s position as a director of Huel, we concluded that they were likely to be misleading.”
In the case of the Zoe ad, however, the ban was based on the fact that “the ad omitted material information about Steven Bartlett being an investor in Zoe, and we concluded that it was misleading.”
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