From
Gage Skidmore
It has been reported that Vice President Kamala Harris, who plans to run in the 2024 US presidential election, is rapidly gaining popularity on TikTok.
An inside look at the Gen Z operation behind Harris’ online remix
https://edition.cnn.com/interactive/2024/08/politics/harris-social-media-tiktok-dg/
Kamala Harris spends ten times as much on digital advertising campaigns as Trump
https://www.ft.com/content/691eda86-0124-44d0-bf5a-cb1b0a3ceb8c
Harris, the Democratic nominee for the US presidential election, has attracted widespread attention on social media platforms popular with young people, gaining more than 670,000 followers in just four hours since launching her personal TikTok account “@KamalaHarris” in July 2024.
US Vice President Kamala Harris opens TikTok account and gains over 670,000 followers in just 4 hours – GIGAZINE
by Prachatai
Harris’ digital communications team reportedly consists of 175 employees, and her TikTok account is run by a team of five Gen Z members at the time of this writing: Parker Butler, 24, and Lauren Kopp, 25.
On the TikTok account “@KamalaHQ,” which Harris took over from President Joe Biden, who withdrew from the campaign, 65 videos were posted between July 21 and August 8, 2024, which were viewed a total of 385 million times. If you do the math, the average number of views per post is about 6 million.
from
Mobilus In Mobili
In contrast, the account used by Biden, “@BidenHQ,” published 335 videos between February 11, 2024, and July 19, 2024, with an average of 500,000 views and a total of 174 million views.
That means Harris’ videos have been viewed more than twice as many times in just 20 days as Biden’s videos have been in the past five months, with the average number of views per post more than ten times higher.
Below is a comparison of view counts for posts on Biden’s account (blue) and Harris’ account (green). Biden’s account saw a drop in views after his Feb. 11 post garnered nearly 11 million views, while Harris’ account maintained its momentum even after five videos posted on July 22 garnered a combined 14 million views.
The following graph shows the total number of views (top) and the number of posts (bottom) for videos on Biden’s account (blue) and Harris’ account (green).
According to a Financial Times analysis, Harris has spent $57 million on advertising on Google and Meta since Biden withdrew from the race on July 21.
His Republican rival Donald Trump, meanwhile, spent only $5.6 million, relying instead on his own social media platform, Truth Social.
However, Truth Social’s owner, Trump Media & Technology Group, has reportedly struggled with poor quarterly results and saw its stock price plummet after Trump took office. return to Twitter.
Melanie Campbell, a friend of Harris and founder and chair of several organizations, including the Black Women’s Roundtable, told the media in an interview: “Technology has changed everything. Don’t underestimate the power of this moment. This is a transformative moment.”
