Emirates, the airline and national carrier of the United Arab Emirates, has announced the renewal of its partnership with the United States Tennis Association (USTA) for the US Open Tennis Championships.
Emirates remains the official airline of the US Open, one of the sport’s four Grand Slam tournaments, marking its 13th year as a sponsor.th year in a row.
The airline will maintain its prominent brand placement during the US Open, which this year will be held from August 26 to September 8 at the USTA National Tennis Center in Flushing Meadows, New York City.
Emirates will also soon unveil its renovated hospitality suite at Arthur Ashe Stadium, the central arena of the traditional US Open venue.
Passengers on Emirates flights will be able to watch live coverage of the US Open on in-flight TVs, and the airline will be active on-site throughout the Grand Slam to increase fan engagement and brand loyalty.
In addition, Emirates will collaborate with the USTA on community and charity initiatives, most notably the ‘Force for Good’ campaign, where Emirates will donate to the USTA’s Charitable Foundation to help increase the popularity of tennis.
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Speaking to the newspaper, USTA Chief Commercial Officer Kirsten Corio called Emirates a “fundamental partner” of the US Open, adding that the USTA is “excited that our partnership will continue in a way that will have a profound impact on the sport and communities across the country.”
“We are incredibly proud to have been the first Grand Slam event to be partnered with Emirates in 2012, and it has been particularly gratifying to see how our partnership has grown over the years, enriching the US Open experience in so many new and exciting ways.”
Most recently, Emirates partnered with Wimbledon, completing a series of Grand Slam partnerships in February when the company signed a multi-year deal with Wimbledon to act as its official airline partner.
In the years since 2012, the airline has become a partner of all four majors and over 60 ATP (men’s top tennis) sanctioned events, including numerous other tournaments organized by the USTA such as the Cincinnati, Miami and Indian Wells Open.
Other top partners of the 2024 US Open, a sponsorship category dominated by the financial industry, include investment bank JP Morgan and commercial bank Chase, both owned by JPMorgan Chase & Co, as well as credit card and payments giant American Express.
