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Kamala Harris is launching a new fashion line from 16 top designers to support her 2024 US presidential campaign.
After Harris-Walz’s camouflage Midwest Princess hat reportedly sold nearly $1 million in less than a day, the Harris campaign has launched a line of socks, tote bags, T-shirts and sweatshirts ahead of November’s presidential election. Now, American voters can choose from a wide range of products from some of fashion’s most famous designers, including Ulla Johnson, Tory Burch, Willy Chavarria, Thom Browne, Prabal Gurung and Sergio Hudson.
From red, white and blue striped crew socks to a black long-sleeved shirt that reads “Reproductive Rights Now,” the new product line shines a light on Harris’ campaign platform and the issues she cares about.
Meaghan Burdick – Harris’ senior campaign adviser – said fashion about the new collection: “Vice President Harris and Governor Tim Walz are fighting for a future that strengthens our democracy, protects reproductive freedom, and ensures that every person has the chance to not just get by, but to thrive.
“Designers for Democracy is a group of beloved American designers who believe in this vision and are working to bring Harris and Walz to the White House,” Burdick said.
While designers such as Aurora James, Vera Wang, Joseph Altuzurra and Victor Glemaud have contributed to the Democratic presidential election collection in previous years, this year Harris’ team recruited fresh creative minds such as Rachel Scott and Bettina Benson.
Each of the donors either collaborated with someone else or created an item on their own that reflected the issue they were most passionate about. For example, Aurora James, creative director of Brother Vellies, made crew socks with red hearts and “Reproductive Freedom” printed in black above the ankle, and a T-shirt with the message “America Is An Idea.”
“The most important theme for me this fall is unity and compassion,” James said. “For too long, people who look like me have been made to feel like we don’t belong here. But America belongs to all of us, equally.”
“I firmly believe that an inclusive country is a stronger country. I couldn’t be more excited to support Kamala Harris on her path to the White House,” James added. “She carries with her so many of our ideas and dreams about who America is and who it can be.”
Thom Browne designed a navy blue scarf with a red border and the message “Let’s win” on the neck. Jonathan Cohen designed a blue crew neck sweatshirt embroidered with a vine of red and white roses and the words “Vote 2024.”
Brett Heyman, meanwhile, has designed a simple black tote bag with the words “History is Watching” written in blue. Other designs include the phrases “We Are Not Going Back” and “We Chose Freedom.” Tory Burch has also designed a canvas tote bag with “VOTE” written all over it.
Burch said fashion: “Voting is an honor and a privilege, and democracy works best when everyone participates.”
The “Designers for Democracy” collection can be purchased online here.
The Harris campaign has been targeting Gen Z voters since the vice president was announced as the new Democratic nominee after Joe Biden dropped out of the 2024 presidential race. When Harris announced Minnesota Governor Tim Walz as her vice presidential running mate on August 6, viewers noticed that Walz’s outfit included an accessory reminiscent of emerging artist Chappell Roan’s famous merchandise – the “Midwest Princess” camouflage hat.
Due to the excitement and pressure for Harris and Walz to design their own version, the campaign released a collection of camouflage-designed “Harris-Walz” baseball caps, similar to the “Good Luck, Babe” singer’s line.
