The Oreo Coca-Cola Sandwich Cookie combines Coca-Cola-infused crust cakes with crackers, while the Coca-Cola Oreo Zero Sugar drink offers a tangy twist with a hint of Oreo flavor.
Lovers of friendship and uncanny flavor combinations can rejoice.
Coca-Cola and Mondelez Oreo announced Tuesday that the two brands are now “besties” and are releasing two new limited-edition treats to mark the occasion: Coca-Cola Oreo Zero Sugar and Oreo Coca-Cola Sandwich Cookie. These snacks, which are available for pre-order on Walmart.com, are expected to launch in September.
The Oreo Coca-Cola Sandwich Cookie is said to feature a base soaked in Coca-Cola syrup and a fizzy surprise in the form of crackers. It is also said to feature a striking red and black color scheme that deviates from the classic Oreo look.
For those who enjoy drinking an Oreo, Coca-Cola offers the Coca-Cola Oreo Zero Sugar. This drink promises a carbonated experience with a hint of the classic Oreo taste, adding a special twist to the traditional cola.
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Both products feature an intriguing design and elegant packaging decorated with signature Oreo cookie embossing and stacked Coca-Cola bottles.
“Bringing together the playfulness of Oreo and the true magic of Coca-Cola is unexpected, but also feels right because our brands are so similar in so many ways,” Oana Vlad, global vice president of brand strategy at The Coca-Cola Company, said in a statement to The Drum. “As this is the first collaboration of its kind for both brands, we’re excited for besties around the world to join us in celebrating new products, amazing experiences and unexpected moments of connection.”
The campaign goes beyond snacks. The brands have teamed up with Spotify to create the “Bestie Mode Digital Experience,” where fans can scan the limited-edition products, sync their music tastes with those of their best friends, answer a few questions and receive a personalized playlist.
Additionally, Forever 21 will feature a “Bestie Mode” line, offering a range of products including clothing, socks, drinkware and tote bags at prices under $20. The collection is scheduled to hit stores in mid-September.
“At Oreo, we strive to find new ways to delight consumers and with this collaboration we have really upped the ante,” added Eugenia Zalis, global marketing director for Oreo at Mondelez International.
“The friendship between Oreo and Coca-Cola is a fun way to unite our fan communities and celebrate the power of connection and togetherness. We can’t wait to see the response to the campaign and hope fans are excited to experience the latest takes on two classics.”
Starting in September, the Oreo Coca-Cola Sandwich Cookie and the Coca-Cola Oreo Zero Sugar Limited Edition will be available in grocery and convenience stores in the U.S., Canada, China, Mexico, Brazil and beyond. A Coca-Cola Oreo Zero Sugar Slurpee will also be available in participating 7-Eleven, Speedway and Stripes stores nationwide later in the month.
WPP Open X led the campaign
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