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India’s Nadiadwala and Banijay Asia enter into strategic partnership – VideoAge International

India’s Nadiadwala and Banijay Asia enter into strategic partnership – VideoAge International

  • India’s Nadiadwala and Banijay Asia enter into strategic partnership – VideoAge International

India’s Nadiadwala Grandson Entertainment and Banijay Asia (part of Banijay Entertainment) have entered into a strategic collaboration to develop original series and films as well as adaptations of popular international titles.

Nadiadwala is the producer of Indian films such as Chhichhore, Judwaa 2, Highway, 2 States, Baaghi, Mujhse Shaadi Karogi, Baaghi 2, Har Dil Jo Pyaar Karega, Tamasha, DishoomAnd kick.

Sajid Nadiadwala, Founder, Nadiadwala Grandson Entertainment said, “At NGE, we have always strived to bring world-class entertainment to the Indian audience and partnering with Banijay Asia to create innovative content across genres and formats is an exciting venture for us. Our vision has always been to push the boundaries of entertainment and this partnership is an important step towards realising that goal. This is just the beginning of a long and fruitful partnership with Banijay Asia and we look forward to this creative synergy.”

Deepak Dhar, Founder and Group CEO, Banijay Asia & EndemolShine India, commented, “We are delighted to partner with Sajid Nadiadwala, a visionary whose contributions to Indian cinema are unparalleled. He has given audiences successful franchises such as Housefull, BaaghiAnd kickas well as content-oriented films such as Chhichihore And Super30. His dedication to filmmaking and ability to connect with Indian and global audiences makes this partnership exciting. This collaboration reinforces our commitment to produce quality content that resonates with audiences across the globe. With Sajid’s creative vision and our expertise in content creation, we are poised to set new benchmarks in the world of entertainment.”

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