An on-demand video of “To AI or Not With Global Marketing” is available free to SeafoodSource Premium members and for $350 (€315) to non-members through the Complete Digital Ticket: Seafood Expo North America 2024.
The presentation with Rapport International President Wendy Pease took place on Tuesday, March 12th and had the following description:
Buyer journey, AI, Marketing, Sales, Oh dear!
With so many new technologies and ways to reach people, finding and acquiring customers is a challenge. In this session, you can learn strategies that work, identify the key steps in the customer journey, discover where to use AI, and find new international markets amidst the sea of confusing marketing options and technologies.
Seafood Expo North America (SENA) 2024, held March 10-12 in Boston, Massachusetts, USA, featured a comprehensive conference program with live panel events on selected topics of critical interest to the fish and seafood industry.
SENA’s 31 individual presentations offered exclusive information and insights from seafood industry experts on a range of topics including diversity in the seafood industry, how artificial intelligence could be used in the industry, the impact of FDA FSMA 204 updates, traceability and more.
Calls for proposals for the SENA Conference 2025 and the Conference at Seafood Expo Global in Barcelona, Spain, are now online. An overview of the SENA Conference program, which will take place from March 16-18, 2025, is available online and proposals can be submitted until September 13. A program overview is also available for Seafood Expo Global, which will take place from May 6-8, 2025, and conference proposals can be submitted until September 13.
