The Kelce brothers, Travis and Jason, already have a successful product with their hit podcast, New Heights. Now they’ve partnered with General Mills to create something they hope will resonate with fans.
In an episode of “New Heights” that aired in December 2023, the Kelces ranked their best cereals. General Mills announced Friday that the Kelces will take on the role of co-developers of their own cereal called Kelce Mix Cereal, a combination of some of their favorite cereals.
Kelce Mix Cereal combines the brothers’ three most popular cereals: Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs, according to a press release from General Mills.
In addition to the cereal mix, customers can also get four different limited edition Kelces’ Pick collection packs of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms and Reese’s Puff cereals, featuring the brothers on the packaging.
The Kelce Mix Cereal and the collection boxes will be available in retail stores nationwide from September, according to the press release.
As part of promoting the new products, the Kelce brothers participated in General Mills’ Cereal Training Camp, a content series that will soon debut online, on TV and on social channels. At the training camp, the Kelces took part in challenges such as the Cinnadust sprinkler and the Lucky Charms Marshmallow Mission, according to General Mills.
“Our brands have always brought families together at the breakfast table, so it was special to partner with Jason and Travis, who grew up eating our cereals themselves and were able to bring out their inner child through the competition,” said Brandon Tyrrell, senior manager of brand experience for Family Favorites cereals at General Mills, in the press release.
“We hope this collaboration inspires our fans to think about their own cereal creations while enjoying togetherness over a bowl of Kelce Mix.”
“The only thing Travis and I know more about than football is cereal, so we are honored to bring home the win and officially consider ourselves an entrant into cereal culture with Kelce Mix,” Jason Kelce said in the press release.
Gabe Hauari is a national trending news reporter for USA TODAY. You can follow him on X. @GabeHauari or email him at [email protected].
This article originally appeared on USA TODAY: Travis, Jason Kelce team up with General Mills for new cereal blend
