MIAMI, 22 August 2024 /PRNewswire/ — Immerse yourself in the inspiring world of global entrepreneurship with “How to Build a Billion Dollar Brand”, a feature-length documentary documenting the remarkable journey of Naked Diablo, a premium tequila brand. The film follows the Fitzpatrick family and their strategic partners as they navigate the complex global markets, from Dubai to Bahamasand reveals the tireless spirit and dedication required to build a billion-dollar brand.
How to Build a Billion Dollar Brand is the inspirational chronicle of Naked Diablo, a premium tequila brand, as the Fitzpatrick family and their partners explore global markets from Dubai to the Bahamas, revealing the unwavering spirit required to build a billion dollar brand.
From the opulent backdrops of Dubai and the pristine beaches of the Bahamas to the vibrant scenes of Mykonos, Santorini and the dynamic US market, the Fitzpatrick family works tirelessly to increase brand awareness, secure distribution opportunities and build new partnerships. The film also explores their efforts to penetrate the whisky-dominated market Scotland and the cultural markets of Spainwhile always maintaining their commitment to quality and innovation.
Through a mix of stunning, intimate interviews and behind-the-scenes visuals, produced by internationally award-winning producer Nathan Taupez Scinto “How to build a billion dollar brand” highlights the challenges and rewards of balancing family dynamics and Christian faith with ambitious business goals. It offers an inspiring narrative of perseverance, strategic acumen, and the relentless pursuit of excellence.
Main characters The documentation includes:
- Rob Fitzpatrick: The visionary founder and driving force behind Naked Diablo.
- Simon Tolan: Strategic partner and corporate strategist.
- Lee Fitzpatrick: Co-founder, instrumental in global expansion efforts.
- Dion Fitzpatrick: Head of Brand Development and Global Expansion.
- Carla Fitzpatrick: Specialist in public relations and communications.
- Claudia Fitzpatrick: Operations and logistics expert.
- Mia Fitzpatrick: Rising talent and future face of the brand.
- Michelle Fitzpatrick: Mother of five children, the glue that holds the family together.
Filming locations contain:
- Dubai: Penetration into the luxury market.
- Bahamas: Using tourism to increase brand awareness.
- Santorini: Entry into the luxury travel and tourism sector.
- Mykonos: Exploring brand presence in a destination with vibrant nightlife.
- United States: Building a strong distribution network.
- Great Britain: Strengthening the domestic market.
- Scotland: Spending time with extended family and business partners
- Spain: Exploring new markets and cultural synergies.
The documentary Topics Entrepreneurship, luxury travel, global expansion, innovation and cultural adaptation are visually highlighted through dynamic aerial photography, intimate interviews and vivid on-location footage. The film offers valuable insight into the dedication, innovation and strategic planning required to build a billion-dollar brand from scratch.
“How to build a billion dollar brand” is a must-read for entrepreneurs, business students, lovers of fine lifestyles and luxury travel, and anyone interested in the tequila and alcohol industry. It offers an inspiring and educational insight into the strategies, challenges and successes involved in bringing a family-run brand to global recognition.
Production by:
Think Global Media Group
Dba Global Filmz
Producer: Nathan Taupez Scinto
Camera: Geoffrey “Tokyo” Benston
For media inquiries please contact:
Daniel Hannay
President of Logistics Naked Diablo International
Phone: 973-270-3111
(email protected)
Press Release – Naked Diablo Tequila
SOURCE Naked Diablo
