Special offer: Get Origin Energy Creative Account from M&C Saatchi

As B&T can reveal, Special won Origin Energy’s creative account following a competitive pitch process.

M&C Saatchi has held the account for the past three years after winning it from TBWA\Melbourne in January 2021.

“We are delighted to be partnering with Origin. They play a very important role in Australia. We have been impressed every step of the way by the team they have built, their willingness to be open and the clarity of their thinking. It gave us great confidence in partnering with Origin,” said Michael McEwan, Managing Director of M&C Saatchi (now CEO) at the time.

“2020 was a significant year of growth for M&C Saatchi Melbourne. We assembled a wonderful team, strengthened existing partnerships while growing our business with a diverse group of new clients.”

Atomic 212 manages the energy supplier’s media. The company won the account for the first time in 2016, when its value was estimated at around $40 million.

B&T understands that Origin Energy continues to work with M&C Saatchi but cannot confirm the extent of this relationship.

B&T has contacted M&C Saatchi and Special, who both declined to comment.

More to follow.