Organizations also share the results of the Good Food at Home program, which has been used by more than 1,100 families in Denver; Englewood, New Jersey; Milwaukee; And Washington, DC and announce the expansion to over 1,000 more families in Chicago; New Orleans; And Wichita, Kansas
SAN FRANCISCO And WASHINGTON, 14 August 2024 /PRNewswire/ — Instacart (NASDAQ: CART), the leading food technology company in North AmericaAnd Partnership for a Healthier America (PHA), the nation’s leading nonprofit dedicated to improving the food landscape for health equity, today announced that it has provided families with over five million servings of fruits and vegetables, a key milestone in its ongoing national effort to provide 10 million servings of fruits and vegetables to underserved communities by 2025. The joint commitment by Instacart and PHA was made as part of the 2022 White House Conference on Hunger, Nutrition and Health.
The organizations also announced results of recent program impacts. Good food at home Cities and an extension that Instacart Health Fresh donations through Good Food at Home to more than 1,000 families in three new cities: Chicago; New Orleans; And Wichita, Kansas.
By the end of 2023, Instacart and PHA started Good food at home in Denver; Englewood, New Jersey; Milwaukee; And Washington, DC The program provided more than 1,100 families with 60$ a month Fresh resources Three months of product credit and an Instacart+ membership with free delivery, allowing participants to purchase fresh fruits and vegetables online.
The results from the four cities underlined the continued success of the programme and its positive impact on the health of the population and showed that the Fresh Funds provided by Good Food at Home underserved communities were strengthened, fruit and vegetable consumption was significantly increased and families were helped to develop lasting healthy habits:
- 59% of survey participants stated that they ate more fruits and vegetables;
- 85% said Fresh Funds enabled them to buy more fruit and vegetables than they can normally afford;
- 87% said Fresh Funds helped them Build a healthy habit eat more fruits and vegetables;
- And 86% said Fresh Funds enabled them to provide good food for their families and gives them the dignity to choose the items that best suit their individual preferences.
Participants of the program also reported high satisfaction with their experience with Instacart and many plan to continue shopping through Instacart:
- 88% liked the comfort online shopping;
- 87% liked the general shopping experience delivered on Instacart;
- 80% reported that Online grocery shopping through Instacart saved them time;
- Online orders with SNAP benefits increased significantly (from 73% to 83%) from before to after the program;
- And more than half said they are likely to continue shopping at Instacart because of the benefits the platform offers.
Due to positive feedback from participants and the impact on food and nutrition security, Instacart and PHA recently expanded the Good Food at Home program to three additional cities across the country and now serves more than 550 families in Chicago; 250 families in New Orleans; and 250 families in Wichita, KansasIn every city, Instacart and PHA offer families 60$/month Fresh Funds for three months to purchase fresh produce from local grocers available on the Instacart marketplace. The program will also expand to additional cities this fall.
“Instacart is breaking down barriers to food access by giving 98% of households the opportunity to have fresh and nutritious food delivered from the local grocers they know and love,” said Dani DudeckChief Corporate Affairs Officer at Instacart. “Through our partnership with PHA on the Good Food at Home program, we have seen the clear and lasting impact of Instacart Health Fresh Funds in improving food security and promoting healthy eating habits. By expanding to more cities this year, we are not only transforming access, but empowering families to make more informed, healthier choices that will continue to benefit them in the future.”
“Too many families in America lack access to the fresh, nutritious foods we know contribute to better health,” said Noreen SpringsteadPresident and CEO of Partnership for a Healthier America. “Our partnership with Instacart not only allows us to get these nutritious foods directly into the hands of families who need them most, but we’ve also proven that we encourage healthier habits in the long run. I’m extremely proud of the impact we’ve been able to make so far and look forward to bringing Good Food at Home to even more families across the country to fulfill PHA’s mission of Good Food for All.”
“The city Englewood I was honored to be part of the Good Food at Home program. As someone who is committed to improving hunger and nutrition in my community, I know firsthand the impact a program like this can have,” said Michael WildeMayor of Englewood, New Jersey. “When people have access to nutritious food, it leads not only to better outcomes for themselves, but for their community as a whole.”
“My government is committed to fighting hunger, eradicating poverty and closing healthy equity gaps for Milwaukee families. Public-private partnerships like the Good Food at Home program are a big part of the solution,” said Milwaukee Mayor Cavalier Johnson: “As Partnership for a Healthier America and Instacart bring this innovative food access program to the city, we are excited that their experience has helped hundreds of families gain access to more fresh produce and build sustainable, healthy habits.”
PHA’s Good Food at Home program is designed to increase access to good food—food that is affordable, sustainable, nutritious, high quality, and culturally connected—and help families develop healthy habits. Instacart Health provides the ingredients for healthier lives, leveraging Instacart’s platform, products, and partnerships to expand access to nutritious food, facilitate healthy choices, and scale food-based programs with partners across the country. Instacart now offers online SNAP acceptance from nearly 180 retail banners in over 30,000 stores, reaching nearly 98% of U.S. households enrolled in SNAP. As Instacart and PHA expand the Good Food at Home program, they continue to partner with local organizations to ensure everyone—no matter their zip code—has access to the food they need. Together, they aim to create a healthier, more equitable future for all.
About Instacart
Instacart, the leading grocery technology company in North Americaworks with grocers and retailers to change the way people shop. The company partners with more than 1,500 national, regional and local retail chains to offer online shopping and delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart enables millions of people to buy the groceries they need from the retailers they love, and approximately 600,000 Instacart shoppers to earn money by selecting, packing and delivering orders on their own flexible schedule. The Instacart platform provides retailers with a suite of enterprise-grade technology products and services to enhance their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services and gain insights. With Instacart Ads, thousands of CPG brands—from category leaders to emerging brands—partner with the company to connect directly with consumers online, right at the point of sale. With Instacart Health, the company provides tools to increase food security, make healthy choices easier for consumers and expand the role food can play in improving health outcomes. For more information, visit www.instacart.com/companyand to start shopping, visit instacart.com.
About the Partnership for a Healthier America
Partnership for a Healthier America is the leading national nonprofit organization dedicated to creating lasting, systemic change that transforms the food landscape for more equitable health care. PHA develops evidence-based approaches that are implemented in partnership with the private sector, nonprofits, and government, leveraging PHA’s assets and partners’ knowledge to accelerate the pace of transformation. For more information, visit ahealthieramerica.org.
SOURCE: Maplebear Inc. dba Instacart
